An Equal Opportunity Offender


Friday, February 17, 2012

The industry may need to work on its marketing a bit

I am often amazed at how fucking retarded some of the marketing is within the cycling industry. Here are a few examples.

Example #1 comes at us from Suntour forks. Alloy steerer? Is that all you got? That was cool technology, oh say 20 years ago. And what's with the steering wheel?

Example #2, Shimano has this really cool chain tool. You wanna know how I know it's cool? It's cuz it was treated with a special coating. I'm not sure if this means it was clear coated with some dude's protein shake or if it has Teflon impregnated into the handle. Either way, it's kind of retarded.

Example #3, Another one from the big S. Special Grease? Yes I realize it works well for its intended purpose, but couldn't you come up with something a little more creative? Maybe Slick Honey, Red Rum or White Jizz. Those all sound better to me...