Another marketing fail

The Speed Limit brake. Wow, that is awesome. Order me two. You know what would have been even better, Speed Limiter brakes. Yup, nothing better than actually branding something with a synonym for what it is. Then you could do a whole fixed gear cog range that is called, "Brakes only slow you down." Or even better, a fixed gear specific front brake, you called call it the Endo. Or maybe the "Oh shit this was a bad idea" brake.

I guess since Butt Dragger went with the Speed Limit thing, it would seem logical that they would put the limit on the brake. Such as 5 mph...

The dichotomy of, oh fuck you! I'm making fun of racers.

Yes, I absolutely need a power meter for my bike that I ride exclusively downhill. 

The fact that ScRAM and SRM are both pursuing this market goes to show that there really are only two types of riders. And no the two divisions don't have to deal with mountain or road or CX or XC or pickles. Racers are divided by how they react to the world around them. There are those that are so uptight they have to use a heartrate monitor during the morning dump to ensure they stay under threshold and those who are blatantly unaware of the mechanical side of their sport.

The industry may need to work on its marketing a bit

I am often amazed at how fucking retarded some of the marketing is within the cycling industry. Here are a few examples.

Example #1 comes at us from Suntour forks. Alloy steerer? Is that all you got? That was cool technology, oh say 20 years ago. And what's with the steering wheel?

Example #2, Shimano has this really cool chain tool. You wanna know how I know it's cool? It's cuz it was treated with a special coating. I'm not sure if this means it was clear coated with some dude's protein shake or if it has Teflon impregnated into the handle. Either way, it's kind of retarded.

Example #3, Another one from the big S. Special Grease? Yes I realize it works well for its intended purpose, but couldn't you come up with something a little more creative? Maybe Slick Honey, Red Rum or White Jizz. Those all sound better to me...

Fixie Stickers

Go here.

An odd place to see a Crack and Fail

This photo was taken within the den of the Big S. Having been in this industry for a day or two, I can't imagine the kind of shit the owner must get...