Another marketing fail

The Speed Limit brake. Wow, that is awesome. Order me two. You know what would have been even better, Speed Limiter brakes. Yup, nothing better than actually branding something with a synonym for what it is. Then you could do a whole fixed gear cog range that is called, "Brakes only slow you down." Or even better, a fixed gear specific front brake, you called call it the Endo. Or maybe the "Oh shit this was a bad idea" brake.

I guess since Butt Dragger went with the Speed Limit thing, it would seem logical that they would put the limit on the brake. Such as 5 mph...