Oval

Oval - the absolute worst name for a bicycle wheel.

I also noticed they have Oval bearings, Oval bars, Oval stems, Oval brakes....

Rock Shox - Inventor of Permalock.

"SWORKS"

Was asked on the phone about "SWORKS" bikes? maybe a hyphen was missing? S-Works perhaps? 

And a pretty fbar'ed linkage for your viewing tonight!

Electra- Re-Inventing the reflector mount daily since 1993

Electra

Electra, Making bikes harder to pedal uphill since 1993.